Home/Practice/digital-presenceFiled under [04] · Visibility

Digital Presence.

Lede

Compliance is what makes a business legitimate. Visibility is what makes it findable. The two practices look nothing alike on the surface, but they share a single discipline: do the small things well, on the same calendar, every month, for years. Most digital agencies build a website and disappear. We build one, maintain it, and answer to the same partner who answers for your payroll.

[i]Mandate

The posture of the firm — what we hold ourselves to, and what we ask of those who engage us.

Most of our clients arrive at the digital practice the same way: they have just lost a Google Business Profile listing, or their Facebook page was suspended overnight without explanation, or a competitor has begun trading under a name uncomfortably close to theirs. In each case, the platform is unreachable, the help-centre articles do not apply, and the in-house team has run out of ideas.

Visibility, we have learned, is a fragile asset for any business that does not take it seriously between crises. We treat it as we treat compliance — on a calendar, with a register, and with a partner who is named on the engagement and who picks up the phone when the listing disappears.

The work itself is mostly unglamorous. Renewals, monthly posts, structured-data fixes, response to reviews, the patient claiming of one local directory at a time. None of it is creative; all of it compounds. After two years the business shows up where it should, when someone types the name of the trade and the name of the city.

[ii]Scope

The work,
line by line.

8 mandates form the standing scope. Bespoke additions are documented on engagement.

Website design and build

Editorial-grade websites, written and designed in-house. No template bundles, no off-the-shelf themes. Hosted on infrastructure we hold and renew.

Hosting, domains and DNS

Domain registration and renewal, DNS administration, TLS issuance and rotation, mailbox provisioning — under your account, but with us watching the renewals.

Google Business Profile

Verification, category mapping, hours, photographs, posts and review monitoring. Calibrated for the Indian search audience.

Facebook & Instagram presence

Page set-up, brand identity, weekly post calendar, paid amplification where the business case is clear. Suspended-account recovery where it isn't.

Local listings & directories

JustDial, IndiaMART, Sulekha, the relevant trade-association directories — claimed, populated, kept current.

Privacy & terms

Privacy notice, terms of use, refund and shipping policies as required by the Consumer Protection (E-Commerce) Rules — drafted to current law.

DPDP Act readiness

Notice and consent architecture under the Digital Personal Data Protection Act, 2023 — consent records, withdrawal mechanism, grievance officer designation.

Search visibility

Local SEO — keyword research grounded in the Indian search vocabulary, on-page optimisation, structured data, monthly reporting.

[iii]Cadence

The operating
calendar.

The rhythm we hold ourselves to. Where the calendar slips, the engagement partner answers for it.

Week 1

Discovery, information architecture, content brief

Week 2–3

Design, build, content drafting and sign-off

Week 4

Launch; GBP and Meta page configuration

Monthly

Content posts, review responses, analytics summary

Quarterly

Listings audit, SEO refresh, security patch cycle

Annual

Domain, hosting, TLS renewals; design refresh

[iv]Frame

The statutes
we work under.

The standing reference. Where a statute does not appear, the work is not undertaken.

[01]

Digital Personal Data Protection Act, 2023

§ 5, § 6, § 8, § 10

Notice, consent, accuracy and security obligations on every data fiduciary — applicable from the moment a website accepts a contact form.

[02]

Information Technology Act, 2000

§ 43A, § 79

Reasonable security practices on sensitive personal data; intermediary safe-harbour conditions.

[03]

IT (SPDI) Rules, 2011

Rule 4, Rule 5

[04]

Consumer Protection (E-Commerce) Rules, 2020

Rule 4

Mandatory disclosures by online sellers — legal name, principal address, GSTIN, contact, country of origin.

[05]

Trade Marks Act, 1999

§ 18, § 29

Registration of the brand name and logo as the basis of takedown action against impersonation and squatting.

[06]

Copyright Act, 1957

§ 14, § 51

Ownership of website copy, imagery and design — and the mechanics of takedown when it is lifted by a competitor.

[07]

Google Business Profile Policies

Representing your business; Prohibited and restricted content

The conditions under which a listing is verified, maintained and — increasingly often — suspended.

[08]

Meta Community Standards & Pages Terms

Authenticity, intellectual property, advertising standards

The conditions under which a Facebook or Instagram account remains in good standing, and the basis of appeal where it doesn't.

References current to the Indian statute book as on filing. Where new codes consolidate or supersede the above, the firm moves with the codes — without an invoice for the migration.

[v]See also

Adjacent registers.

[01]Operational

Payroll & Statutory Compliance

Monthly payroll, statutory filings and the entire EPF / ESI / PT machine — across multi-state operations and headcounts from twenty-five to five thousand.

Enter the register

[02]Permitting